Completed for my fellowship program, the four design fellows (including myself) were tasked with creating an engaging poster to encourage college students, and creatives to apply for the next fellowship track. Chronicle is a very quirky, fun, and eclectic work environment. One of my first observations joining Chronicle was how my coworkers keep fun memorabilia and items at their desks. For the fellowship poster I was influenced by childhood nostalgia; I SPY books. I collected items from the desks of my coworkers as well as niche publishing materials, photographed them and compiled them into a digital composition with a call to action to find the next round of design fellows.

I photographed all the collected items and I found and edited them in photoshop and lightroom. 

The typefaces I settled with were Plantin, Gotham, and Neutra Text.

Initially when I began my process I wanted to style and create interesting compositions and then layer typography on top. I quickly realized that to stay true to the I Spy look and feel, I needed to photograph all the items separately. In post-production I then would edit all the photographed items cleanly and redistribute them in the poster not accurate to scale in order to align the poster with I Spy’s visual brand. 

After editing and photographing all the items, I explored different backgrounds, typographic choices, and compositions to set all the information needed for the poster. Figuring out the perfect balance of negative space in the poster took a lot of finesse.